Don't You Dare Call It Meat

For many, scientific innovations tend to be welcome advancements that improve our lives. For some, however, new technologies bring risk of obsolescence, in turn leading to great resistance.

With the climate crisis unfolding before our eyes, the race is on to find alternatives that will help humanity leave a smaller footprint on our planet. Because of animal agriculture's leading role as a greenhouse gas emitter, the search for more sustainable protein sources could be one such alternative.

As food tech entrepreneurs use science to unlock the potential of plant proteins, they’re producing increasingly better plant-based burgers, deli slices and nuggets that look and taste like the real thing, but with a much lower carbon footprint. Some in the meat industry are embracing the new and investing in these alt-protein companies.